Imboni yamabhokisi angaqhumi ibona ukuncintisana okukhulu phakathi kwabakhiqizi. Ukugqama, brand zisebenzisa amasu ahlukahlukene. Lo mncintiswano ukhombisa ikusasa eliqhakazile lemboni kodwa futhi wethula inselelo kumakhasimende ekukhetheni umenzi ofanele. Nasi umhlahlandlela wokusiza ekwenzeni ukukhetha okunolwazi:
1. Idumela lomkhiqizi kanye nempendulo yamakhasimende: Hlola idumela lomenzi kanye nokwaneliseka kwamakhasimende. Umkhiqizi odume kahle onesisekelo samakhasimende abanzi ngokuvamile abonisa amabhokisi aphezulu aphezulu okuqhuma okuthe xaxa. Ngokuphambene, Idumela eliphansi lingakhombisa izindawo lapho umenzi edinga ukuthuthuka.
2. Ubambiswano kanye nokusebenzisana: Cwaninga ubudlelwano bebhizinisi lomenzi. Uma besebenzisana namabhizinisi amakhulu, Kuyisibonakaliso esihle, Njengoba izinkampani ezinkulu zivame ukuba namazinga wekhwalithi aqinile. Ukukhetha umenzi nabalingani abathembekile kuqinisekisa ukuqinisekiswa kwekhwalithi yemikhiqizo yabo.
Ngesinqumo esiphelele, Cabanga ukuvakashela abakhiqizi’ izakhiwo. Yize kungabonakala kukuhle, Kuyisinyathelo esiqondayo. Khumbula, “Isiteki ngesikhathi sisindisa ayisishiyagalolunye.”